Wellcome To Open

Operation Essential Nutrients

Operation Essential Nutrients (“OPEN”) was incorporated in 2013 as a Section 25c tax-exempt non-profit organization to reach at-risk populations in need — specifically pregnant women, new mothers and children under five to ensure their access to lifesaving and life changing vitamins and minerals free of cost

Where we aim to work

“OPEN “aims to provide vitamin A supplements to NGOs in states with demonstrable VAD. We currently seek to identify NGOs with existing facility and community based health care activities in Chattisgarh, Bihar, Uttar Pradesh, Madhya Pradesh, Odisha, Telangana, Karnataka and northeastern states especially Assam and any other state where an existing  NGO is working in areas of high need, to reach vulnerable children at-risk of Vitamin A deficiency.

How We Deliver Results

Multi-vitamins for under-nourished children to

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Other essential & supportive interventions

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Multi-vitamins for under-nourished women of reproductive age to

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De-worming agent (presently Albendazole for all eligible beneficiaries to whom we distribute vitamin A) to

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About OPEN

Our “Mission” is to reach at-risk populations in need-specifically pregnant women, new lactating mothers and children under five- providing  them access to life saving and life changing vitamins and minerals free of cost through authorized NGO’s

Our “Vision” is to be a leading partner in the GOI’s social mission of   eradication of micro nutrient deficiency among at –risk populations in India.

Recruit Volunteers and Area Managers – Identify NGO’s – conduct counseling programme – Identify Area of need – tie up with government to avoid conflicts.

Board Of Directors


Is a Post Graduate in International Marketing was employed with GSK, India, Orchid Chemicals & Pharmaceuticals, APC Chemicals & Pharmaceuticals and Ranbaxy Laboratories Ltd. before joining Gencor group of companies. He is also an active Rotarian and was holding the position as Director, International Services with Rotary Club of Madras West.

His natural interest has made him form a Section 25 company and his wide contacts in the domestic Pharma Industry will be handy in enrolling more willing donors who has the need to spend on CSR activities as mandated by the recent amendments in companies act.

Mr. V.T.Jagannathan - Director

Is a B-Tech (Mech) Engineering graduate having more than 25 years of experience in Auto components manufacturing. Also a director in Gencor Pacific Auto Engineering, a manufacturer of Auto components.

Having flair in CSR activities which made him volunteer to become a founding promoter of this Section 25 company.

His interaction with major auto major could pave way for their participation in the proposed social activities of the section 25 company.

Mr. G.Muralidharan - Director

Is a post graduate from Indian Institute of Foreign Trade, New Delhi and was employed with various pharmaceutical companies holding senior positions. He is an NRI residing in Hong Kong  over two decades and actively involved in sponsorships and charitable activities.

He also has natural flair for CSR activities .His frequent business travel around the globe would be handy in enrolling more donors for this Section 25 company.

Mr. R.V.Venkatesh - Director

Scope of Activities

“OPEN” aims to promote the use of universal/targeted supplementation with vitamin A to alleviate vitamin A deficiency (VAD) so as to eradicate childhood blindness and other illness arising out of malnutrition  thus saving valuable human lives. We also plan to distribute a de-worming agent, Albendazole, to all eligible children who are administered  with vitamin A supplementation (VAS) capsules.

Our goal is to complement the work of the Government of India through a locally sustainable micronutrient supply and distribution system that accesses high quality micronutrients and products from manufacturers in India, and distributes these products free-of-charge to all  children between 6 to 59 months who are  at-risk with vitamin A deficiency through a network of qualified, indigenous NGOs.

“OPEN” connects vitamin A to young children 6-59 months of age, who are at-risk for VAD, and with limited access to government sponsored, and community based health services and benefits. A simple, cost-effective dose of vitamin A every six months alleviates VAD and can prevent blindness and reduce under-five child mortality by 24% among at-risk populations. VAD is the most common cause of  blindness in children under five and addressing  VAD plays a vital role in maintaining eye health and vision, growth, and immune function.

Deworming is the power to eliminate parasites. A chewable deworming tablet, like Albendazole, administered twice a year, kills worms in an infected child. Children free of worms, are in a better position to absorb available nutrients, including vitamin A from supplementation.

Our mission is to help at-risk population in need-specifically pregnant women, new mothers and children under five- gain access to lifesaving and life changing vitamins and minerals. Globally at-least  2 bilion people   are under nourished (i.e. suffer from micronutrient deficiency or “hidden hunger”) Among these annually 535 m children aged 6-59 months are classified as being severely Vitmamin A deficient and eligible for Vitamin A supplementation and atleast 35% of these   women and children reside in India (i.e. about 30 m pregnant women and 150m children aged 6-59 months ) among these atleast a third do not have access to government sponsored , life saving health /nutrition services (i.e. 10 m pregnant women and 50 m children 6-59 months ). Our goal in India is to employ an innovative, scalable approach to finance and deploy life saving nutrition services to 10 m pregnant women and 50 m children 6-59 months who otherwise have no access to national health services.


OPEN-Future Strategy

In India, “OPEN” has plans to embark upon catalyzing locally sustainable micro-nutrient supply and distribution system.

Our primary focus will be:

  1. Catalyze local manufacture and procurement of critical micronutrient supplies and other products to ensure uninterrupted supplies and early and timely distribution to the needy.
  2. To manage a micronutrient supply and distribution system, raise awareness locally to the problem of and solutions to micronutrient deficiency and organize supplies to distribution partners, provide training and technical assistance to the network of NGO’s.
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